Friday, May 2, 2014
Tuesday, February 4, 2014
Design 3.1 Task 1
Design 3.1
3.1 Task 1 DES300
Pre Digital:
Edward Penfield
Colour:
The colours used in Pre Digital are assorted earthy
tones which show the old feeling in the artworks style. These colours are
usually quite flat colours also. This shows how in this culture there was not a
lot of use of bright colours such are reds, oranges and yellow (Hot colours).
The colours in the background of the image are usually plain and flat creating
a contrast between the main image and the background, which makes the main
image stand out.
Main Image:
The main image is more dominate in Edward
Penfield’s work and is clearly shown. But William Morris has less of a dominate
image but sometimes is shown in some of his artwork such as the art to the very
far right the main image is of a vase. The main image is usually something not
to complicate so it isn’t too hard to print.
William Morris
Space:
The use of space in Edward Penfield‘s work is quite
dominate and is shown in the background of most of his work. William Morris
shows how Pre Digital work can be quite full almost and the main image more
dominate. The use of space in pre digital design is quite dominate and is used
to create a contrast between the background and the foreground. This makes the
text and the main image stand out from the background.
Influences:
The influences in pre digital are the use of earth
and the use of their earthy tones. The artists shown above and many others
shaped the way pre digital looks today.
Composition:
Pre Digital usually is quite simple with plain flat
coloured background with the use of a simple main image and some text/ type.
Type/Text:
The use of type and text in pre digital design in
the use serif fonts such as new time’s roman. The type in quite plain text making in easy to print out and
reproduce.
Techniques:
The techniques used in Pre Digital work are,
Printing, Painting, Sketching and Ink/ Pen work.
Early to Mid-20th Century:
Tom Eckersley
Colour:
The use of colour in Early to Mid-20th
Century design is quite vibrant colours such as blues, greens, reds etc. The
colour of the main image is usually different or even opposite to its
background. To create a contrast between the colours of the background and
foreground.
Main Image:
The use of the main image in early to mid-20th
century design is quite simple and shows quite a similar style to cooperate
branding. The main image is usually something simple such as a hand or a
hammer. This simple imagery is done to make to the image straight to the point
and punchy. The focal point is usually the main image in most early to mid-20th
century design.
Paul Rand
Space:
The use of space in the background is quite
dominate as most of the designs have a blank single tone background making all
the focus and creating a focal point in the foreground.
Influences:
The main influences in Early to Mid-20th
Century design are designers such as Paul Rand, Saul Bass, Herbert Bayer and
most Swiss Typography.
Composition:
Early to mid-20th century design is
usually very simple to that the design is straight to the point and no
confusion can be made. The design usually consists of a simple main image and
to a
Type/Text:
The use of text is mostly San-serif type face. This
text usually gives of a simple look. Fonts used in this style of design are
things like Impact and Arial. This look makes you not look at the text for too
long because the main focal point in the work is the main image.
Techniques:
Techniques used to create this style of design can
range from paint, pen, pencil, Photoshop (and other computer programs.) The
most common being Computer generated/ created as this was the most popular
media of the time.
Typography:
Neville Brody
Colour:
The use of colour in typography ranges as most
people would say that Monochrome colours are used often. I would disagree as
vibrant colours are used often also. This is shown by David Carson’s and also
Neville Brody’s because as you can see in their work that there are the use of
both monochrome and vibrant colours. Most of these colours used are solid
giving of a very flat feeling
Space:
The use of space in typography design is quite a
“full” feeling, with the text taking up more of the page which gives of the
full feel. The space and the way it is used in typography is very flat and 2D
looking which doesn’t give of much depth to the finished design.
David Carson
Main Image:
The main image isn’t very dominate in typography as
there isn’t a huge amount of imagery but the use of text in typography creates
an image which can be shown above in some of
Neville Brody’s work, for example the text in the far left creates a
portrait of a man. The main image is in some cases the background for the
type/text which puts across the main point/ idea/ feeling etc..
Influences:
The influences in typography and that changed
typography design and the way it looks today are designs such as David Carson,
Neville Brody, Barbara Kruger, Max Huber and many other designers.
Composition:
Typography design usually is a main image as a
background then some forms of type/text overlapping this main image meaning
that the use of layering and space can be used to create a great design. This
sends out a message to the viewer.
Type/Text:
Typography is mainly created from text. The main
image is usually over lapped with a huge amount of text of different styles and
sizes giving us this “full” effect. The text is usually in solid colours and
can be vibrant/ monochrome.
Techniques:
The different techniques vary but the main media
used in Typography is Photoshop. But drawing and sketching is also used but not
as common.
Corporate Branding:
Max Huber
Colour:
The colours used in Corporate Branding are vibrant
colours such as Reds, Greens, Blues, and Yellows etc. These colours are all
very solid and strong. This solid and strong colour makes the background and
foreground contrast well. This makes the image really pop and makes it stand
out.
Main Image:
The main image in corporate branding is the logo or
brand name they are trying to get across. Typography can be used quite often in
the main image to overlap the other images / background. The main image is made
very simple and bold so that the image is very easy to understand and the point
can be made. The main image contrasts well with it background making the
overall image standout better.
Otl Aicher
Space:
The backgrounds in the Corporate Design are very
empty and not very full. The foregrounds are usually to show the Brand / Logo
this can give off a feeling of depth in some of the designs. Max Huber’s work
the design on the far right shows us how the plane is the foreground and the
background has triangles which gives of a feeling of depth
Influences:
The Influence’s in Corporate Branding Design and
who have shaped the way this style of design looks today are, Neville Brody,
Paul Rand, Max Hubber, Swiss Typography and Otl Aicher.
Composition:
They use a large amount of solid and strong colours
to create a main image. Usually a small amount on text is used so that the
image can be put across. Large amounts
of shapes are layered to create the feeling of depth. This in the end creating
a logo / brand name / Trademark which can be remembered.
Type/Text:
The use of mostly sans –serif fonts are common
because they are simple and are clear. These fonts give of a simple punchy look
which makes the design look more appearing and eye catching.
Techniques:
The techniques used in corporate branding vary from
Computer programs such as Photoshop (Mainly Used.) Other things such as drawing
and paint are sometimes used but no were as often.
Illustration:
M C Escher
Colour:
The colours used in illustration are very
monochrome based and very earthy based tones. This is shown through the use of
M C Escher’s work and how he has only used greyscale in all / most of his work.
The colours are usually all reflecting the style which is drawing / pen work
this is the main media in Illustration.
Main Image:
The use of a main image in Illustration is very
dominate this is usually what draws your attention to it, as you can see both
artists have very little backgrounds or even none at all. This is because all
the focus should be going to the main image an nothing else. This is also why
little / no text is used in illustration.
Space:
The use of space in illustration is varies this is shown in Escher’s
work and how he uses space to create a great feeling of depth and illusion,
this can be shown in some of his work above. On the other hand Eduardo Recife
doesn’t use space to create depth as most of his works are much layered and
depth is shown through the use of these many layers, unlike Escher’s work were
he uses his perspective drawing to create this feeling of depth.
Influences:
The artists and designers which influenced design
and changed the way design looks today these artists include, Max Ernst, M C
Escher, Jon Burgerman, Peter Max and many other designers.
Composition:
Illustration has much detail and consists of one main image to put
across its message. It has very little text (If any) and this is done so that
none of the attention is drawn away from the main image.
Eduardo Recife
Type/Text:
As I have explained illustration has very little text involved in its
process this is because the main image is the main focal point and text would
drive your attention away from this.
Techniques:
The main techniques are Pencil, pen, ink, and paint (sometimes). Little
or a small amount of designers use Photoshop in this style because it is
designed by hand.
Grunge/Hand Made:
Nick Bantock
Colour:
The use of colour in this style of design is very
dark style of tones, (the grunge side is anyway) this is shown by Vaughan’s
work and how he uses a lot of earthy and darker based colours. On the other
side Hand Made design this is shown By Nick’s work is more colourful and uses
some brighter colours but earthy tones such as browns are still present.
Main Image:
The main image in both styles of design (Grunge and
Hand Made) are not very dominate as they are both very minor, and are used just
as much as the type face. The main image is usually much layered and sometimes
merges with its background and doesn’t stand out that much. This merging effect
if much more common with Grunge but is still somewhat present with Hand Made
design.
Space:
The feeling of space in Hand Made design is much layered and many layers
and overlapping and jumping out at you. This effect of layers gives of a
feeling of depth and shows us how Hand Made designers use layers to create
depth. The use of space in Grunge is very tonal, Grunge designers such as
Vaughan use different light sources to create a feeling of depth, unlike Hand
Made Designers which use layers he uses the different tones to give of a
feeling of depth.
Vaughan Oliver
Influences:
The designers that changed the way design in Grunge and Hand Made, and
influenced the way it looks today are, Candy Jernigan, Vaughan Oliver, Eduardo
Recife and many other designers.
Composition:
Hand Made design is usually very layered and has his layered effect to
create depth, they use different colours on these different layers to create a
contrast which makes these different layers pop out of the page. Grunge design
is very earthy and dark based tones with very little bright colours and usually
has many browns and blacks. They use tonal variation to create different
feelings of depth such as the use of whites or greys which give of a feeling of
a light source.
Type/Text:
The use of type face in both of these styles of designs is not very
dominate handmade has very little text used and it is mostly the layering of
pictures that creates the final design. Unlike Grunge which uses a small amount
of text to convey its message to the viewer this text is usually Sans- serif
due to grunge is quite an informal style of design.
Techniques:
The techniques range from in both styles Painting
(Oil and Acrylics), Pen/ Ink work, Hand Drawn and also but not very common at
all is the use of Photoshop or another design based computer program.
Vaughan Oliver
Comics / Graffiti:
Banksy
Colour:
The use of colour in both comics and graffiti design are very vibrant
and many different but bright tones are used. As shown many whites, greens,
yellows etc. are used. This is to create contrast with its background so that
the final design stands out from its background and becomes the focal point of
the whole image.
Main Image:
The main image in both of these styles is very dominate and is a part of
the foreground of the final design. The design of the main image is made to
stand out so that if you wear walking down a street that you would easily see
it, this is why contrast between the main image and its background is created.
Space:
The use of space in these styles of design is very
flat and not many layers are used to create a feeling of depth. These designs
have only used a contrast of colours to create and small feeling of depth from
the background to the foreground.
Influences:
The artists and designers that changed the way
design looks and feels today are, Banksy, Jon Burgerman, Frank Miller, Milton
Glaser and many other designers.
Miton Glaser
Composition:
The use of text and main image is almost 50/ 50 on both of these styles
of design. These designs use the layers on the main image over the text or the
other way around to create contrast and depth. This makes the final image
simple and easy for the viewer to understand. This making the point of the
designer’s message easy to put across.
Type/Text:
The use of text in most of these designs is much dominated as it helps
to put across the designers message and create a text that is simple and easy
to read. This is why san serif fonts are mainly used and also because this
style of design is not very formal and fonts with serifs can be hard to read
from a distance.
Techniques:
The techniques used include Spray Paint, paint, Pen
and Ink work, Pencil and computer created design in programs such as photoshop.
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